Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. ![]() It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country. The show was produced by him, along with his wife Umber Hyatt and Nofil Naqvi. The inaugural season premiered in June in front of a live audience. In 2008, the concept was adopted by Nadeem Zaman, then Marketing Head The Coca-Cola Company in partnership with former Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. ![]() The concept for the show was created in 2007 by Nadeem Zaman of The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil.
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